Atletico extend with Nike

April 15 – Atletico Madrid have officially extended their long-standing kit deal with Nike in a landmark renewal that will carry the partnership through to the end of the 2034-35 season—pushing the collaboration beyond three decades. 

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LaLiga snubs Mediapro with HBS deal

April 15 – LaLiga has confirmed a major overhaul of its audiovisual production structure, appointing Host Broadcast Services (HBS) and Telefónica Servicios Audiovisuales (TSA) as its lead production partners for the next five seasons—while notably retaining control over content generation, a decision that signals a new phase in the league’s strategy to align broadcast output more closely with commercial partnerships and brand identity. 

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Modric takes ownership stake in Swansea City

April 15 – Luka Modric, who has graced the highest levels of the beautiful game with Real Madrid and Croatia, has now taken his first steps into club ownership by acquiring a minority interest in English Football League (EFL) Championship side Swansea City.

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Messi roadshow continues to break records

April 15 – The Lionel Messi ‘MLS’ experience continues to shatter records as it makes its way around the United States, this time in the ‘Windy City’ of Chicago as 62,358 devotees attended the Inter Miami FC and Chicago Fire match-up last weekend.

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